Quality Control, Your life depends on it!
Quality Control, or “QC”, is the process in which the details and consistency of a job are reviewed before the job is advanced to the next stage of protocol. QC includes the job’s artwork and its data....
View ArticleTriggered Direct Mail Marketing for Daily Success
Triggered direct mailings are mailings that are going out every single day that nobody has to manage. These mailings are known to work better than your other mailings because they are ‘triggered’ when...
View ArticleTriggered Direct Mailings in more detail
Continued from Triggered Mailings Part 1 Player guest Mary has been playing video poker for 3 days. She has accumulated enough points to move up to the Platinum level. The database notices this (we...
View ArticleNew Direct Mail Folding and Tabbing Requirements
New rules for Folded Self-Mailers (FSMs) and Tabbing become effective January 5, 2013. Are you ready? Yes, you read it right. More changes from the post office. This time they say the changes will...
View ArticleSQL Address Correction over the web (CASS)
I just wanted to share that we have finished building our Address Correction program to CASS certify records directly inside SQL over the internet. We have deployed it into our daily triggered mailings...
View ArticleCasino Triggered Automated Marketing
Everyone in the casino industry has struggled with new player signup bounceback mailers. Can we send them something to bring them back? How soon do we send them something? How many man-hours can we...
View ArticleMarketing Automation Database Driven Solutions for everyday problems
Marketing Automation Database Driven Solutions for everyday problems How many times have you heard someone say “If I could clone you we could get so much more done”? It’s been said many ways but the...
View ArticleDon’t let the public decide your fate
We all started our businesses with goals, ideas, dreams and passion to do what we want to do with our time and talents. When you grow a business powered within our passion there is hardly anything that...
View ArticleDirect Mail Company Expansion
CSG Direct Mail and Digital Printing is combining our plants in Reno Nevada. We are combining our Las Vegas Facility and our Reno Facility into a single facility in Reno Nevada. Fate once again has us...
View Articlea fresh start of your marketing team
Get a fresh start; reboot your office and your marketing team Too often we become buried by a desk full of old plans and yesterday’s ideas. We get overwhelmed by the mountain of daily tasks and ‘the...
View ArticleAdd Drive Time Distance To Your Customer Database
segment your customers based on distance or Drive Time to you business, Add Longitute Latitude Distance and Drive Time calculations to your database in bulk
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